"We anticipate further success early in the new year primarily due to the Dubai Shopping Festival, during which leisure traveler traffic from across the GCC increases markedly. Our close proximity to Mall of the Emirates, the UAE's favorite shopping landmark, coupled with unrivalled leisure facilities makes us the perfect choice during this festive time," he added.
Conveniently located off Sheikh Zayed Road, the 125-room hotel (100 deluxe rooms and 25 suites) is designed with the convenience and ease of travel in mind with state-of-the-art facilities such as Wi-Fi-enabled rooms, high-speed internet access, a fully-equipped business center, roof-top pool and health club, not to mention 3 food and beverage outlets, including a 24-hour coffee shop.
Attributing part of the hotel's strong performance since opening to the efforts of the Department of Tourism and Commerce Marketing (DTCM), Hamirani further added that the body had played a key role in promoting Meetings, Incentives, Conferences and Exhibitions (MICE) tourism in Dubai.
"The initial response to the hotel has been buoyed by the numerous conferences held in Dubai in the last quarter of the year, including Cityscape, GITEX and the Big 5. This bodes well for the future as we anticipate repeat visits, bearing in mind the universal fact that business travelers demonstrate greater brand loyalty,"
he added.
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