Better Life partners with high-end German kitchen designer SieMatic

Better Life, the UAE's leading company for home appliances and accessories, will supply state of the art, personalised kitchens to UAE residents in 2009 after signing an agreement with German brand SieMatic.

SieMatic has been at the forefront of innovative kitchen design and style since 1929 and is one of the top German kitchen brands today. It is known around the world for quality standards and incomparable and unique designs.

Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), said:

"Better Life is extremely proud to welcome SieMatic to its portfolio of luxury brands. SieMatic is a brand which carries the promise of exceptional quality and craftsmanship, and unique designs."

UAE residents, generally accustomed to the finer things in life, will be spoilt for choice with the variety of possibilities, colors, forms, styles, and materials SieMatic offers.

SieMatic fulfils the desire for individuality, something that Rainer Ebert, Managing Director - SieMatic Middle East believes will appeal to UAE residents who seek something different from the one-size-fits-all approach of the large developers.

"In our industrialised times where many things become more and more similar, there is a growing desire to give room to personal style. SieMatic kitchens are distinguished by a broad spectrum of planning possibilities in order to develop exceptional solutions," Ebert said.

SieMatic is a welcome extension to Better Life's portfolio of existing high-end brands which include Siemens, Fisher & Paykel, Electrolux and Zanussi.