LG Electronics' Brand Ambassador Wael Kfoury perform with Roula Saad at LGE's Music Festival in Jordan

The Managing Director of LG Electronics Levant, Mr. Kevin Cha, the Marketing General Manager LGE Mobile Phones in the Levant, Mr. Simon Kim, the Sales Director of LGE mobile phones in the Levant, Mr. Shaher Al-Dusouqi, and Lebanese singers Wael Kfouri and Rula Sa'ed were in attendance of the press conference.

It is worth noting that the Company announced previously the appointment of the renowned Arab singer Wael Kfoury who stunned the world with his romantic songs such as 'Ma Wa'atik Bi Njoom Allail', 'Bihen', 'Hikayat Ashiq', and 'Ala Babak', as LGE's Brand Ambassador for mobile phones in the MENA region.

As a result, LGE launched a series of marketing campaigns across the region, among which was an enticing promotional activity launched simultaneously in Jordan and Lebanon. LGE granted 55 customers out of those who purchased the LG KF-510 mobile phone throughout November 2 tickets each, to attend the LG Mobile Phone Music Festival in Amman.

At the press conference, LGE announced the successful outcomes of that campaign and expressed their pleasure at having witnessed the consumers' positive and active reaction towards the campaign.

The Managing Director of LG Electronics Levant stressed the Company's strategic interest in the Levant to market its mobile phones and reiterated LG's contentment with the partnership with Kfoury.

He said:

"Wael Kfoury perfectly exemplifies the young, fashionable and refreshing consumer that LG is targeting in the mobile segment and breathes a refreshing feel to the brand. At the same time, we believe that he truly epitomises our culture of innovation and pursuit of excellence."

He also said, "LG's latest campaign concept has stemmed from deep market insight and attentiveness to consumer needs. We believe that every LG mobile phone, with its stylised looks and innovative technology, is an icon in its own right. Our latest collection is a brilliant mix of world-class communications technology and sophisticated design, which I am confident, will appeal to the fashion-conscious, tech-savvy consumers in the Middle East."

The Concert took place at the Le Meridien Hotel - Amman were both stars - Wael Kfoury and Roula Saed performed in front of hundreds fans all night long.