COIM Novacote to show their packaging solutions at Gulf Pack for first time in 2009

The decision to exhibit in Gulf Pack for the first time in 2009 is a result of increased sales focus on the Middle East region. The company is currently represented in the Middle East through Sidhom & Co in Cairo and Sidhom Mashreq in Dubai.

"We are the leading supplier of flexible packaging adhesives in the Middle East region - in fact, the Middle East represents a significant and growing percentage of our total business worldwide,"

said Ivo Sensini, Sales and Marketing Manager, COIM Novacote Division.

"We are planning to meet with flexible packaging converters from across the region and will hopefully create further interest in our range of flexible packaging adhesives and coatings. At the conclusion of the three days we hope to be closer to our aim of increasing the percentage of our global revenue that results from our Middle East activity."

COIM Novacote is one of a number of businesses participating in Gulf Pack for the first time in 2009 as a result of increased focus on the growing packaging sectors in the Middle East. Commenting on COIM Novacote's participation, Sue Rothwell, Group Event Director of Fairs & Exhibitions - organisers of Gulf Pack - said,

"The Middle East printing and packaging industries are increasingly attracting global interest - resulting in the Gulf Pack and Gulf Print exhibitions being suitable for a wider variety of businesses to attend than ever before. In 2009 we are also expecting our visitor profile to reflect the increased focus on the Middle East market."

"As the only packaging event to cover the entire Middle East region, Gulf Pack is attracting leading global competitors which will in turn attract visitors from across the region interested in building their business and interacting with other industry players."

COIM Novacote's range of adhesives, varnishes, primers and lacquers are used extensively in the food packaging, graphic arts and furniture Industries. Their heat seal coatings are used on food and pharmaceutical packaging including aluminium foil, paper and plastic films. Their gloss packaging varnishes are able to enhance the visual appearance and print protection of packaging.

Gulf Pack will run in conjunction with Gulf Print at the Dubai Airport Expo centre from April 6 - 9 2009. The event will also feature the Label Summit Middle East and the Thought Leadership Conference featuring globally recognised experts in the packaging and printing industries.