BurJuman wins Best Mall Innovation Award for its DSF promotions and unique events

His Highness, General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Defence Minister presented the Best Mall Innovation Award to BurJuman's President, Majid Saif Al Ghurair at the closing ceremony of DSF 2003 on Saturday, February 15.

This is the fifth consecutive year that BurJuman has won a DSF Innovation award. This year's award recognizes the comprehensive line-up of innovative initiatives introduced by BurJuman for DSF 2003. BurJuman's entry was among 120 received from private sector establishments and government bodies and evaluated by a panel of top experts on the basis of originality and innovation, style and quality of execution of the DSF programme and its outcome.

Mr. Majid Saif Al Ghurair, President of BurJuman, said: 'We are very proud to have won the Best Mall Innovation Award from Dubai Shopping Festival. The award is ample recognition of the world-class quality of promotions, events, facilities and services offered by BurJuman during DSF 2003. Through its commitment to pursuing a strategy of excellence and innovation BurJuman has helped further enhance Dubai's image as a year-round family shopping destination'.

The promotion was supported by a well coordinated programme of events and activities at BurJuman including a unique 'Meet, Greet and Assist' customer service initiative, a fascinating 'Brides of the World' exhibition, showcasing international bridal fashions, 'Dances of the World' performed by international dance troupes, 'Italia 2003' a jewellery exhibition featuring 30 of Italy's best brands and the Titanic exhibition, the first major show in the Middle East showcasing artifacts from the 'unsinkable ship' and costumes worn by the star cast in the film set of TITANIC.

Mr. Eisa Adam Ibrahim, General Manager of BurJuman, said: 'To celebrate this year's shopping extravaganza, BurJuman created an exciting, cheerful and vibrant ambience through a combination of beautiful décor and great entertainment that offered a truly enriching and complete shopping experience for visitors from around the world. We are delighted that this comprehensive strategy of promotions, events, activities, services and décor has resulted in BurJuman winning the Mall Innovation Award at this year's DSF. We also wish to share this great honour with all our retailers for their whole-hearted supported to BurJuman's DSF 2003 campaign'.