Jacky's and Sun Microsystems announce online promotional alliance

By extending Sun's brand across Jacky's growing customer base, the initiative will increase the technology leader's presence in the region's rapidly-developing midmarket sector. Industry analysts have noted the growing popularity of Sun Microsystems' products for small and medium-sized businesses in the Middle East, as more companies opt for their greater flexibility and robustness, and Sun's alliance with Jacky's will reinforce this trend.

"We're delighted that Jacky's will be featuring Sun's products, because their diversity of online media will help introduce our products to a new wave of customers in the Middle East," said Amanda Cummins, Marketing Manager, Sun Microsystems Middle East and North Africa. "Sun's infrastructure and office solutions provide unbeatable functionality for companies of all sizes, and it's important that as many people as possible understand the wealth of business benefits we can offer."

Promotional services offered through this alliance include advertising on the Jacky's website, links to Sun product pages, including Sun Security Solutions, and promotion through Jacky's online newsletter - Wired!

"Adding Sun products to our shelves will reinforce our customers' faith in our ability to continually expand the wide range of solutions and varied brands that we have in store," said Ashish Panjabi, General Manager, Jacky's Electronics LLC. "At Jacky's, we strive to bring the latest and best technology to people, and Sun produce some of the most robust solutions on the market."

The alliance is being assisted by Tech Access, Sun's 'Channel Development Partner' for the region, which provides Sun's distribution and logistic network across the region as well as incorporating 'value added' functions such as administration, sales and post sales support, marketing and first-line technical help desk support to all accredited Sun Resellers and Partners.

"Sun is implementing a long-term, Middle East-specific online marketing strategy that has clear and consistent objectives, based on the needs of a wide range of companies in the region. With this online association with Jacky's, and their unparalleled expertise with Internet business, we're confident that the alliance will deliver world-class benefits for customers," said, Jawad Ahmed, Marketing Manager, Tech Access.

According to Jawad Ahmed, new business development and strategic migrations in the banking, telecoms, government, and aviation sectors are securing Sun's status as a leading solutions provider to the Middle East's most successful enterprises. This has consequently encouraged the technology leader to strengthen its links with established players in the local market, prioritizing companies like Jacky's with an established reputation for excellence.

Given the growing importance of the Internet as an enabler of faster, more effective business, Sun has plans to build upon its association with Jacky's Electronics LLC, using the alliance as an innovative showcase for their products and services.