Egypt Yellow Pages launches online and mobile mapping services

Now users of Egypt Yellow Pages online and mobile properties will be able to actually see the exact locations of the businesses they find in two convenient easy to distinguish views - street map or a satellite view.

"It is no easy process to geo-code a Yellow Pages database for an entire country," commented Mohamed Salah, Egypt Yellow Pages Data Architect and leader of the geo-coding program. "In our business, businesses never cease opening, closing and relocating; we now have a dedicated team working full time on this project. It is a never ending process", continued Salah.

Assisting in the effort to geo-code Egypt Yellow Pages business listings was Dot Map SAE, a leading GIS solutions provider based in Cairo, Egypt.

"The ability to map a location has become an integral part of the online and mobile experience," stated Marc Lambert, Regional Managing Director for Egypt Yellow Pages. "It is nearly impossible to purchase a smart mobile device these days without having some sort of mapping application preinstalled on the unit."

"In the online and mobile world, mapping services from Microsoft and Google have in fact trained Yellow Pages users and advertisers on how to immediately benefit from mapping services on websites and mobile portals. Mapping services give our company the opportunity to connect buyers and sellers even more easily than before. That is what Yellow Pages is all about - connecting buyers with sellers." said Mr. Lambert.

Based in Maadi, Cairo - Egypt Yellow Pages Ltd is the official publisher of Yellow Pages branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages, and Walking Fingers & Design, YellowPages.com.eg trademarks in Egypt and is supported by over 350 employees and 15 regional offices throughout Egypt. Yellow Pages distribution will surpass 325,000 print directories in 2008 as well as deliver many millions of page views on in YellowPages.com.eg electronic properties.