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Sunday, November 22 - 2009

United Colors of Benetton opens new store at Deira City Centre

  • United Arab Emirates: Tuesday, December 23 - 2008 at 11:14
  • PRESS RELEASE

At its new store now open at the Deira City Centre, the United Colors of Benetton is unveiling an elegant, customer-focused new look for 2009.

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  • New United Colors of Benetton store at the Deira City Centre.
    New United Colors of Benetton store at the Deira City Centre.
Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE, said:
"The new store design reflects the growth of United Colors of Benetton since we believe it is essential to adapt to our customers' evolving needs. We want to give our customers a modern, positive atmosphere to highlight their shopping experience and appeal to all ages."


The new Benetton store joins the Benetton network of six stores in the UAE. The Benetton brand is growing rapidly in the Middle East and continuously improves its customer service.

The new store layout makes items easier to find by eliminating clutter, and has a pleasant, natural ambiance. It reflects a fresh, consistent image that adds to the pleasure of the customers' shopping experience.

Customers can experience the warm, sophisticated aura of the store seven days a week, from 10.00 to 22.00. The Benetton staff is always on hand to help advise customers and to ensure that the customers' Benetton experience is a pleasant one.

The brand's latest collection is currently in stock at the Deira City Centre store. A complete look for children and ladies, with glossy and glittery fabrics, feminine elegance in grey or punk black, lots of denim, vintage taste and colourful little coats form both the ladies' and girls' look.
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Notes and media contacts

About United Colors of Benetton:

United Colors of Benetton is one of the world's best known brands and has an international style that combines color, energy and practicality. The womenswear, menswear, and childrenswear collections offer a total look for everyday, for work and for leisure. The brand is broadening its horizons, expanding into new areas of merchandise including perfumes, a home collection, baby products and the exclusive eyewear line Dress Your Face!

About the Easa Saleh Al Gurg Group:

The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

Media contact:

Lucy Hambour
Consultant
WMC FZ LLC
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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