du's Senior VP Legal Affairs wins 2008 Corporate Counsel Award

Notes and media contacts

About Anneliese Reinhold:
Anneliese is a senior telecoms lawyer with extensive international and regional telecom industry legal and regulatory experience.

Anneliese's career has provided her with extensive experience across all industry sectors (fixed, mobile, internet, Pay TV and satellite), spanning a wide range of international regions (Asia Pacific, UK/EU and Middle East).

Anneliese is the author of several papers and articles on broadband, wireless local area networking and mobile network issues such as SMS marketing, M-Commerce, codes of practice and the impact of new technologies and has been a regular speaker on telecoms legal and regulatory issues in Europe and the Middle East.

She is a graduate in both Law and Economics from the University of Melbourne, Australia and holds a Practising Certificate from the Law Society of New South Wales (Australia). In 1999, she undertook additional Economics studies at the London School of Economics Summer School, focussing on competition issues.


About du:
du, the integrated telecom service provider in the UAE, was awarded the second license to operate fixed and mobile telecommunications services in February 2006. The company launched its 'du' brand in the same month and listed 20% of its shares on the Dubai Financial Market in April 2006.

du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 25 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by Emirates Communications & Technology Company LLC and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date:
• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007.

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008.

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du's du media club website won the bronze award in the media and press category.


For further information, please contact:
Luma Jasim
Senior Director, PR & Media Relations
Corporate Communications
du
Tel: +971 4 362 2134