• HSBC

Dubai Municipality & Sharaf DG join hands on community initiative

  • United Arab Emirates: Saturday, December 27 - 2008 at 09:37
  • PRESS RELEASE

Sharaf DG, the leading one-stop electronics destination in the UAE, has joined hands with Dubai Municipality in its latest environmental campaign entitled 'Used Computer Made Useful'.

The project invites business houses and individuals to donate their second-hand and discarded computers for the purpose of refurbishment and donation to the needy members of society. Sharaf DG will extend its support by installing customer service desks across its four stores at Times Square Center, Deira City Center and Ibn Batutta Mall and Dubai Mall as a collection point for used computers.

The computers would then be handed over to Dubai Municipality's Information Technology department for repair and restoration, after which they would be given to schools or eligible non-profit organizations for use in learning.

Speaking on the tie-up with Dubai Municipality, Mr Nilesh Khalkho, Director at Sharaf DG, explained:
"We welcome Dubai Municipality for initiating this wonderful project that has a two-fold benefit of improving the environment by protecting it from the dangers of unwanted waste materials as well as providing knowledge opportunities to the poor and needy of our society."


"As an electronic and IT retail powerhouse, we are determined to step forward and help shoulder the government's efforts in the betterment of our environment and society. We urge the public to show their solidarity and support by donating their unwanted or second hand computers to a good cause," he added.

Strategic partners with Dubai Municipality on this project include Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation, which has been doing outstanding humanitarian and charity service and Microsoft Corporation, which will provide technical support.

The 'Used Computer Made Useful' project will be offering usable computers - CPUs, monitors, scanners, printers and other related IT accessories.
Mr Nilesh Khalkho, CEO, Sharaf DG. 
Mr Nilesh Khalkho, CEO, Sharaf DG.
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Notes and Media Contacts »

About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores designed to international standards are a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

For further information, please contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Tel: +971506400762

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