Planned multi-sector initiative is expected to boost domestic tourism revenue to around SAR73.3bn by 2010

Elaf, a subsidiary of Saudi Economic and Development Company (SEDCO), has fully committed to the effective implementation of its ambitious expansion and development strategy, which will complement government plans to evenly diversify the development of the tourism sector across KSA markets such as business, leisure and religion. The planned multi-sector initiative is expected to boost domestic tourism revenue to around SAR73.3bn by 2010.

Ziyad Ahmed Bin Mahfouz, President of Elaf Group, said:

"Saudi Arabia's tourism industry is rapidly evolving, especially as it is experiencing stronger government support and a consistent flow of substantial investments. Elaf is gearing up for a new wave of religious tourism, with a large number of people from around the world expected to perform the Hajj and Umrah rites. We are setting clear directions that will guide us in the medium term and maintain our industry leadership. The results of our recent meeting will contribute significantly to further development of the Saudi Arabian tourism sector."

Elaf Group of Companies, one of the top 100 corporations in the Kingdom of Saudi Arabia, is a fully integrated organization providing a complete spectrum of hotel, travel, tourism, cargo, Hajj and Umrah services. The Group is currently leveraging years of Middle Eastern experience and expertise to enhance its role in hosting Hajj and Umrah groups, with emphasis on the domestic market.

"One of our key goals is to augment the number of Hajj and Ummrah pilgrims within the next three years. We also intend to increase the number of Saudi nationals within the group who have proven qualifications in providing high quality services for Hajj and Umrah pilgrims. Moreover, we plan to manage various new projects and expand the number of our external partners as well as boost the number of our external representatives and offices. We will ensure that our operational capabilities will parallel the broadening of the country's travel and tourism sector," concluded Bin Mahfouz.