Ziad Galadari Group and Galadari Investments launches 'It's No Secret' - new brand advertising campaign

The new campaign made its debut at the 2008 Ibda'a Media Awards, where the group were the headline sponsors.

For sometime there has been little information available about the group and its subsidiaries. Moreover, the companies and the name, Galadari, often are confused with other members of the family and their own business activities within the UAE. It therefore became crucial to the groups overall strategy to create a strong brand campaign and let clients, consumers and potential customers know that what the Ziad Galadari Group, who they are and what they do, is 'no secret'.

The adverts will form part of an integrated marketing campaign around the 'No Secret' theme which will also include press advertising, outdoor advertising, direct mail and website content. The press ad will feature a bold manifesto, which identifies the different entities within the group and the groups' main identity, Ziad Galadari.

The illustration which takes on the form of a secret agent image people are familiar with the world over is to demonstrate not only the 'No Secret' initiative but also the power and strength behind a name.

The Ziad Galadari Group continues to grow at an unprecedented rate, and despite the current economic climate, plans to further expand the 4 core business activities in 2009 and 2010 are still on target. A strong supportive branding and advertising campaign will help cement this development programme and aid continued sustainable growth.