Maha Al-Mojadidi, Associate Marketing Manager at Goody, said:
"Goody Kitchen is for wives who want to develop for their families a taste for happy moments at the dining table."
"The idea is to bring out the creative chef so as to conjure up the most delicious dishes without compromising on the health benefits," said Al-Mojadidi about what housewives participating in the road show can expect to achieve for themselves and their families.
Leading the "Goody Kitchen" chefs are Lamia Gahwaji, a Saudi lady, and her assistant chef Alaa Al-Amoudi who share innovative cooking ideas and engage participants in live interactive sessions.
The chefs demonstrate the art of creative cooking using Goody products for global, local and traditional dishes, offer recipes and tips on using various kitchen tools, present precooked dishes, and reveal the secrets of garnishing and combining unusual flavors.
Participants are guided on how to prepare healthy dishes, deal with emergency cases such as unexpected guests and surprise children with mouth-watering, high-nutrition delights. In short, they taught the essential skills for mastery in the kitchen.
Included in the Goody Kitchen roadshow is a cooking contest in which participants must whip up an appetizer, a side dish, a main course and dessert within 30 minutes.
The fun and excitement extends to encouraging participating housewives to share their experiences in innovative cooking.
There are prizes for active participants and a Pastapedia Album gift for those who attend the entire roadshow in a city.
In Jeddah, the Goody Kitchen" roadshow which began on December 24, 2008 at Red Sea Mall will end on which began on January 2, 2009. The road show then moves on to Riyadh at Sands Mall from January 14 to 23 and Khurais Plaza from January 28 to February 2. In Dammam, the event will be held at Dhahran Mall from February 11 to 20.
"In the last four decades," Al-Mojadidi said, "Goody has considered the housewife the inspiration and the creative hero of the show and Goody is her assistance and partner, constantly teaming with her to be more and more innovative by demonstrating the best ways to prepare the tastiest dishes."
Goody has a reputation for quality with natural, fresh and local products that keep pace with the evolution of tastes and the latest technology in food industry.
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