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Beginning 4 January 2009, Du customers can contribute to the campaign by sending an SMS 'Gaza' to a Du short code '1000'. Each SMS will cost the Du customer Dhs10 and Du customers have the option of sending as many SMSs as they prefer to. The proceeds of this campaign will be donated on behalf of the customers.
Du also announced an internal campaign for Du employees to donate money which will also be forwarded to UAE Red Crescent.
Announcing the campaign, Osman Sultan, CEO, Du, said:
"We hope these two campaigns will help the Palestinians face the situation and appreciate the efforts of UAE Red Crescent in these initiatives."
Ahmed Yusuf Ahmed Ghaith Al Suwaidi, General Secretary of the UAE Red Crescent, said: "We welcome this swift humanitarian gesture from a UAE national company such as Du to help out the Palestinians in Gaza and we believe it is with collective effort that we can make a difference to their lives."
The two fund-raising campaigns follow Du's announcement to offer 50% reduction in rates for all calls across mobile, fixed and carrier select customers to Palestine originating from the UAE beginning 30 December 2008.
In addition to this, the UAE Red Crescent is also offering the general public of the UAE, an option of contributing to Gaza by donating to the following Bank Account numbers:
- Dubai Islamic Bank 003520534675401
- Abu Dhabi Islamic Bank 20000417
Posted by Siba Sami Ammari
