National health concerns get full treatment at Women's Healthcare

Women's Healthcare is a response to growing concerns and need for information, as the most effective platform for healthcare providers, pharmaceutical companies, and medical specialists to educate women in the UAE about prevention, launch new products and discuss solutions.

Running alongside The Bride Show Dubai from 8 to 11 April 2009 at the Dubai International Exhibition Centre, the event reaches over 30,000 women who are the decision makers in their families when it comes to healthcare and wellbeing.

Given the recent economic uncertainty worldwide, exhibitors at Women's Healthcare are given a great opportunity to address a large core audience of women and market their products and services to a targeted consumer base. The scope of the exhibition is relevant to all women living in the country, as females face the same health concerns regardless of country of origin or social status.

Women's Healthcare offers a neutral arena for companies to talk openly about health concerns. Exhibitors and experts will tackle issues ranging from preventative medicine with free checkups and first choice referral for regular screenings, to family planning with genetic screening and IVF treatment.

Sietske Meerloo, Marketing Manager of Women's Healthcare, organised by IIR Middle East, said:

"Women in the UAE are increasingly proactive about their health."

"The exhibition provides a safe and private atmosphere for women to learn about prevention and diagnosis, raising greater awareness and empowering them to take control of their health and wellbeing," Meerloo added.

Taking a broad approach to health and wellness, Women's Healthcare brings in an array of exhibitors to meet the needs of the UAE market. Exhibitors specialising in cosmetic and dental surgery are in high demand; more than 37% of young Arab women are interested in future cosmetic procedures.

The event also showcases alternative medicine, speciality clinics, beauty products, and healthy food products, attracting women who have a general interest in improving their overall health and lifestyle, as well as visitors with specific health concerns and needs.

In addition to the clinics, surgeons, and products available, the event recognises that the UAE is the Middle East's largest insurance market and grew 27% in 2006, a figure which continues to rise. Women's Healthcare is an ideal platform for insurance providers to reach new customers who are looking for comprehensive coverage and family-orientated healthcare plans.