Damas launches Roberto Coin jewellery collection

The brand's top seller is the exclusive Cento Collection which is centred on the creative application of the magnificent 100-facet Cento diamonds. All the collection's creations capture every moment of a woman's life and provide elegant accent to any wardrobe for day and evening.

The Maestro's other collections offer an eclectic and exciting array of pure indulgence for discerning women across the region. These include Meteorite, Nemo, Starlight, Mauresque, Ikebana, Haute Couture and the The Unique Pieces collection. The magnificent new collections offers a unique selection of rings, earrings and necklaces which highlight modernity and practicality while not compromising on the elegance of fine jewellery.

Tawhid Abdullah, Managing Director of Damas, commented:

"The extensive Roberto Coin collection has been launched to create distinct modern look for contemporary woman and set a different trend this festive season. Thus on one side it captures the hearts of discerning followers of fashion and on the other complement the personality of the wearer. Roberto Coin's vibrant creations blend colour and an eye for detail that has helped the brand carve a niche in the highly competitive Middle East market and Mr Coin's recent visit to Dubai is proof of his close affinity to jewellery lovers in this part of the globe."

Roberto Coin, CEO of the brand, said:

"You must understand that Roberto Coin is a niche jewellery brand which unwaveringly upholds and perfects its standards to stay at the top by constant innovation and creativity. We use some of the world's finest jewels and our treatment of the most precious metals and stones have given new meaning to the words 'top-class'. Thus I create jewellery for a woman who has her own personal style, is intelligent, witty and has grace. So it is natural that my inspiration comes from the elegance of femininity."

However, few know that Roberto Coin is also a poet in his own right and often writes poetry in the tranquility of night.

He said that the Roberto Coin jewellery has forever change the way people perceived personal adornments. Thus the brand has attracted many A-listers and its elite following includes business leaders, top Hollywood stars and VIPs from all walks of life in Europe. The brand has also put a small group of innovative yet practical design talents at the center stage of Roberto Coin who excel in their work. Today Roberto Coin has positioned itself among the best known jewellery brands in the US. It is the top Italian jewellery brand and has around 1,000 sale points across the globe.

Coin maintained, "Middle East is a very important market for us and the growth potential for Italian jewellery is enormous. I am extremely happy to know that Roberto Coin has found a loyal following driven by a huge demand from the style conscious of the region." Roberto Coin's creations are celebrated for their astonishing range of inspirations straddling nature, mythology and exotic adventures. They come in opulent textures and colours and are sure to be welcomed by women who are looking for something unique and special.

According to Roberto Coin his new collections have been created with a lot of passion and present the designer's vision and love for his craft. "I want jewellery to talk to the wearer making it an intimate component of her fashion ensemble," Coin added. Thus the grand artistry of Roberto Coin jewels impart joie de vivre to both, the wearer and viewer alike. However, the brand also believes in giving back to the world community and continuously contributes for various charities, among which is YouthAids.

The latest Roberto Coin collections are now available at his exclusive boutique in Wafi and select Damas Les Exclusives Boutiques across the UAE.