The campaign lasted from 9.30 AM until 3 PM. It incorporated the distribution of guidance booklets and leaflets enclosing information on blood donation, answering frequently asked questions such as : (the potential benefits of blood donation, frequency of donation, and the persons eligible to donate blood).
In collaboration with Al Wasl Hospital a medical unit was set-up, including one physician and seven nurses who effectively contributed to the success of the campaign and achievement of its goals.
Mrs. Seham Al Rafi, Assistant Manager and the events coordinator, commented:
"Dubai Financial Market is keen to launch such initiatives which reflect its firm commitment to the society. Blood donation is, undoubtedly a priority considering its crucial role in saving the lives of many, particularly children suffering from Thalassaemia, who normally need repeated blood transfusions, in addition to many others who are being treated for other serious diseases or undergoing surgeries."
Mrs. Seham Al Rafi also stated that the enthusiasm shown by market staff, investors and employees at brokerage offices who participated in the campaign reflects their awareness of the importance of this initiative and its implications to those people in need.
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