Al Jazeera, Sony Ericsson partner to bring headline news to mobiles

The Al Jazeera Network and Sony Ericsson have announced a new partnership that will bring headline news straight to mobile phones.

Qatar: Monday, January 05 - 2009 at 14:54
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Headline news will be available in both English and Arabic. Several Sony Ericsson handheld devices on the market today in the MENA region will have an Al Jazeera RSS feed preinstalled. Owners of the devices can request daily international news updates straight from the Al Jazeera Network through the RSS feed.

Al Jazeera RSS feed links are now built into the software of the following Sony Ericsson models: W910, G502, W760, and W980.

Saeed Othman Bawazir, Al Jazeera's Director of Technology, said:

'Al Jazeera's partnership with Sony Ericsson is an important step as our audience becomes increasingly 'on-the-go,'. Today's news consumer wants to be informed of the latest developments-anytime, anywhere.'

Husni El Assi, General Manager, Sony Ericsson Mobile Communications for Middle East and North Africa, commented, 'We are pleased to partner with Al Jazeera on this project as it demonstrates to the consumer Sony Ericsson's new product features and applications.'

The Al Jazeera/Sony Ericsson partnership will build on Al Jazeera's existing New Media initiative, which includes a host of interactive platforms including YouTube, Facebook, Twitter, and the iPhone application.

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About Al Jazeera:

Al Jazeera started out in 1996 as the first channel in the world dedicated to providing comprehensive, independent television news and live debate for the Arab world. The Channel now has an estimated audience of over 50 million viewers and was ranked by Interbrand brandchannel.com's Reader's Choice award as the most impactful television news brand globally.

As a natural extension of its spirit and mission, Al Jazeera has over the years created a number of other channels and services. As a result, in March 2006 Al Jazeera was formally named the Al Jazeera Network, transforming its operation into an international media corporation. The Al Jazeera Network now consists of the flagship Al Jazeera Satellite Channel (Arabic), Al Jazeera English, Al Jazeera Documentary, Al Jazeera Sport, Al Jazeera.net (the English and Arabic web sites), the Al Jazeera Media Training and Development Center, the Al Jazeera Center for Studies, Al Jazeera Mubasher (Live), and Al Jazeera Mobile.

For further information please contact:

Lauren McCollough
Al Jazeera
Tel: +974 489 6046

Posted by Siba Sami Ammari
Monday, January 05 - 2009 at 14:54 UAE local time (GMT+4)

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