Bulgari unveils its first luxury skincare counter in Middle East exclusively at Harvey Nichols, Dubai

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The new skincare line is the embodiment of luxury formulated with the Bulgari aesthetic of using precious stones to create the pinnacle of skincare dedicated to reversing the signs of ageing thanks to its new patented Bvlgari Gem Essence formula.

Located at Harvey Nichols' exclusive beauty department on Level 1, the new counter uniquely displays the standard for luxury with its elegant and sleek architectural design stylishly created to display the finest skincare products and fragrances.

Bulgari's timeless, yet uniquely modern jewellery has distinguished them as one of the leading purveyors of beauty and style. Using the same principles applied to creating their jewels-innovation, design, and detail-Bulgari creates a collection of skincare products that are equally as luxurious. Blending the contemporary with the classic, in pale pink, blue and ivory toned packaging that are works of art, Bulgari products are modern-day gems.

What's unique about Bulgari's skincare is taking inspiration from the company's soul, gemology, the key ingredient is Bvlgari Gem Essence, a formula containing extracts of precious stones such as sapphire, malachite, tourmaline and citrine.

To create the Bvlgari Gem Essence, the gemstones are pulverized and liquefied and then added to active ingredients. Among the precious stones' benefits for the skin, studied for years in Swiss laboratories have proven them to have anti-wrinkle properties and improve the skin's radiance.

Bvlgari Gem Essence - a precious essence for the skin

Precious stones have been used since ancient times for their energetic and beneficial properties.

The Cosmetic Research Department of Bulgari has verified and tested the scientific basis of these properties to create avant-garde cosmetic treatments characterised by their extraordinary performance.

The result is Bvlgari Gem Essence, an exclusive, formula that contains four extracts of fine and precious stones chosen for their synergetic and beneficial effects on the skin: sapphire, malachite, tourmaline, and citrine.

The key ingredient of Bulgari cosmetic treatments and the result of extensive mineralogical research, Bvlgari Gem Essence is a combination of gems in liquid or powdered form:

• Liquid formula, rich in oligoelements

• Micronised powder formula that is superfine and imperceptible to the touch. Its crystalline structure makes it possible to transmit the energizing and protective properties of gems to the skin.

Bulgari's magical mix of luxury-meets-cosmetics not only attracts celebrities, supermodels, and the society set, but also has solidified Bulgari's reputation as one of the most unabashedly stylish beauty brands in the world.

The Bulgari Skincare Line is exclusively available from Harvey Nichols, Beauty Department Level 1, Mall of the Emirates.