In addition to continuing with its responsibilities over the Afia International Company and United Sugar Company, it has now added the Azizia Panda Unit retail business.
The Savola Group first appointed OMD Arabia in 2005 to work on United Sugar Company's brands. The following year saw the addition of the oil and food brands, now under the Afia International Company banner. After some three years on the account, the Savola Group called for a review, which was concluded earlier this month.
Five agencies took part, with a final head-to-head between OMD Arabia and another leading media agency. The result of this consolidation is that all of Savola Group's brands and business across its operating markets will now be handled by OMD Arabia.
"This pitch was designed to identify the best partner to consolidate all our businesses and brands under one roof", commented Fareed Khaja, senior media & research manager - ME at Savola Group. "We were after harnessing all potential synergies for the benefit of all our brands. OMD stood out because it demonstrated how its tactical media planning, competitive media buying and optimized budget allocation deliver results for every single brand. We look forward to a positive impact on all our KPIs across the group."
"We see this result as the validation of our work for Savola Group," explained Choucrallah Abou Samra, managing director of OMD Arabia. "We've shown our worth three times since 2005 and every time, we've grown our relationship with them. It's a fantastic pat on the back for our team and their understanding of Savola Group's businesses and priorities. We have a corporate and brand view that has allowed us to make the difference for them."
Since 2005, the Savola Group has expanded its business and brands across the region and beyond, now reaching parts of Africa and Asia.
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OMD Arabia consolidates and expands with Savola Group
- Saudi Arabia: Wednesday, January 07 - 2009 at 11:12
- PRESS RELEASE
The heavily contended Savola Group pitch, one of the three largest media reviews this year in the Kingdom, saw OMD Arabia being renewed on the account with an expanded brief.
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About the Savola Group:The Savola Group is one of Saudi Arabia's leading industrial companies, with a strong presence throughout the MENA region and beyond. Savola's first business was in the edible oil industry in Saudi Arabia and is now one of the most successful and fastest growing multinational food groups in the Gulf and the Middle East region, including North African and Central Asian countries. The Savola Group operates its businesses in four core sectors, foods (edible oils, foods and sugar), retail (Panda and Hyper Panda), real estate (Kinan International) and plastics (Savola Plastics). Savola currently has a 62% market share of the edible oils market and 70% of the sugar market in the Kingdom, as well as 65 retail outlets throughout Saudi Arabia. With more than 12,500 employees, it is listed in the Top 20 companies in Saudi Arabia.
About OMD:
OMD is a leading global media specialist network, with a presence in over 80 countries, and the largest media specialist network in the Middle East for two years running. OMD is part of the Omnicom Media Group, a unit of the Omnicom Group, the world's largest communication group that also owns three agency networks, BBDO, DDB and TBWA.
In late 2007, OMD was named the Media Network of the Year by Media & Marketing Europe for the second year in a row and, in 2008, the Most Awarded Media Network in the World by the Gunn Report for Media for the fourth year in a row. In the Middle East, OMD and its clients have received a total of 14 awards at the GEMAS, the MENA Cristals and the Dubai Lynx. OMD employs more than 4,300 experts globally and works for 15,000 companies.
for more details please contact:
Mr Eric Mirabel
Business Development Director, Omnicom Media Group
Tel: +971 4 390 4235 | E-mail:
Ms Vanessa Black
Marketing Communications Manager, Omnicom Media Group
Tel: +971 4 363 1996
Posted by Nadeen El AjouWednesday, January 07 - 2009 at 11:12 UAE local time (GMT+4)
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