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This will be the first airline co-brand for American Express in the Middle East.
Sami El Natour, head of marketing and PR for Amex in KSA, said:
"The partnership of two such premium brands will significantly enhance the value-added benefits that we can offer our combined members. Etihad perfectly echoes American express's commitment to service excellence and innovation."
Peter Baumgartner, executive vice president of marketing and product at Etihad Airways commented: "Etihad Airways prides itself on offering its frequent flyers genuine added value through its award winning Etihad Guest programme."
"We already have a strong relationship with American Express with the existing Membership Rewards partnership in several countries and are proud to strengthen this with the launch of the new co-branded credit card in Saudi Arabia."
Launched in August 2006, the award-winning Etihad Guest programme allows members to earn Miles with over 40 international partners and redeem Miles for flights and over 1000 products from the exclusive Reward Shop. Etihad Guest membership is free and mile accrual is immediate, with individuals from every country aged two and upwards eligible to join.
Highlighting the fact that Etihad airways won the best airline award, for 2008. Also Etihad Guest was recently voted "programme of the year" at the Freddie Awards, organized by the respected US-based Inside Flyer magazine to recognise the travel industry's best loyalty programmes.
Etihad Guest also picked up the 'Best Website', 'Best Award Redemption' and 'Best Customer Service' awards for the Europe, Middle East and Africa region.
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Posted by Nadeen El Ajou
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