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Xbox 360 records its biggest year ever

  • United Arab Emirates: Wednesday, January 07 - 2009 at 13:21
  • PRESS RELEASE

Despite a tough economy, the gaming industry held strong in 2008 and Microsoft Corp.'s Xbox 360 video game and entertainment system recorded the biggest year in Xbox history, with more consoles, and games.

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It was a year in which life-to-date unit sales of Xbox 360 systems climbed to 28 million consoles worldwide — expanding the product's lead over Sony PlayStation 3 to more than 8 million units.

Xbox 360 is experiencing record-setting sales around the globe, particularly in Japan and Europe, nearly doubling market share in these key territories. In Europe, the Middle East and Africa (EMEA) specifically, Xbox 360 has now sold more than 8 million units, extending its lead over the PS3 by more than 1 million units.

Don Mattrick, Senior Vice President of the Interactive Entertainment Business at Microsoft, said:
"For Xbox, 2008 will be remembered around the world as a pivotal growth year at retail — even in the face of tough economic conditions."


"Worldwide, a record number of players flocked to our broadest games and entertainment lineup ever, while the New Xbox Experience thrilled millions of fans by making our console even more engaging. And yet, we've only provided a glimpse into the new world of interactive entertainment that we're imagining. The best of Xbox 360 is yet to come," Mattrick added.
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Related site: http://www.xbox.com

Notes and media contacts

About Xbox 360:

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe.

About Microsoft:

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, please contact:

Nizar Hariz
Media Relations Executive
ASDA'A Burson-Marsteller
P.O. Box 28063, Dubai, UAE
T: +971 4 3344550
F: +971 4 3344556
Siba Sami Ammari Posted by Siba Sami Ammari
Wednesday, January 07 - 2009 at 13:21 UAE local time (GMT+4)

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