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Monday, November 9 - 2009

Apple introduces 17-inch MacBook Pro with revolutionary new built-in battery

  • United Arab Emirates: Wednesday, January 07 - 2009 at 15:13
  • PRESS RELEASE

Apple this week unveiled the new 17-inch MacBook Pro featuring a durable and beautiful precision aluminum unibody enclosure, and a revolutionary new built-in battery that delivers up to eight hours of use and up to 1,000 recharges for more than three times the lifespan of conventional notebook batteries.

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  • 17-inch MacBook .
    17-inch MacBook .
The new 17-inch MacBook Pro has a high resolution LED-backlit display and the same large glass Multi-Touch trackpad introduced with the new MacBook family in October.

In addition, the new 17-inch MacBook Pro includes state of the art Nvidia graphics and the latest generation Intel Core 2 Duo mobile processors. As part of the industry's greenest notebook family, the new 17-inch MacBook Pro is made of highly recyclable materials, meets stringent energy efficiency standards and is made without many of the harmful toxins found in other computers.

"We've developed new battery technology that is better for the user and better for the environment. Apple's advanced chemistry and innovative technology deliver up to eight hours of use on a full charge cycle and up to 1,000 recharges."
said Steve Jobs, Apple's CEO.

Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a revolutionary new notebook battery that delivers up to eight hours of wireless productivity on a single charge and up to 1,000 recharges without adding thickness, weight or cost to the MacBook Pro's incredible design.

The longer battery lifespan equals fewer depleted batteries and less waste, which is better for the environment.

The new 17-inch MacBook Pro includes an ultra-thin, widescreen glossy 1920 x 1200 display with 78% more pixels than the 15-inch MacBook Pro and a 60% greater color gamut that delivers desktop-quality color in a notebook. The LED-backlit display has brilliant instant-on performance, uses up to 30% less energy and eliminates the mercury found in industry standard fluorescent tube backlights.

Measuring just 0.98-inches thin and weighing 6.6 pounds, the 17-inch MacBook Pro is the world's thinnest and lightest 17-inch notebook. The 17-inch MacBook Pro is the most powerful Mac notebook yet with the latest Intel Core 2 Duo processors available up to 2.93 GHz, up to 8GB DDR3 main memory and a graphics architecture that allows users to switch between the Nvidia GeForce 9400M integrated graphics processor for better battery life and the powerful Nvidia GeForce 9600M GT discrete graphics processor for higher performance.

The new 17-inch MacBook Pro includes a 320GB 5400 rpm hard drive standard with a 320GB 7200 rpm hard drive and 128GB and 256GB solid state drives as options. As with the rest of the new MacBook family, the 17-inch MacBook Pro includes a next generation, industry-standard Mini DisplayPort to connect with the new Apple LED Cinema Display featuring a 24-inch LED-backlit widescreen display with a built-in iSight video camera, mic and speakers.

The new 17-inch MacBook Pro joins the aluminum unibody MacBook family in setting new standards for environmentally friendly notebooks with every model achieving Epeat Gold status.

Each MacBook unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free.

The battery in the new 17-inch MacBook Pro provides additional environmental benefit because its extended lifespan means fewer depleted batteries resulting in less waste. Depleted batteries can be replaced for $179 which includes installation and disposal of your old battery in an environmentally responsible manner.

Availability the new 17-inch MacBook Pro will be shipping at the end of January and will be available through Arab Business Machine Ltd (ABM)'s network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia.

Build-to-order options for the 17-inch MacBook Pro include a 2.93 GHz Intel Core 2 Duo processor, 8GB 1066 MHz DDR 3 memory, 320GB 7200 rpm hard drive, a 128GB or 256GB solid state drive, anti-glare display, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.
Also consider reading:
Log in to request more information from Apple Middle East

Notes and media contacts

Notes:
A properly maintained Apple 17-inch MacBook Pro battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings.

EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products.

About Apple:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications.

Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, Multi-Touch, iSight, Apple Store, AirPort Extreme, FireWire and MagSafe are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About Arab Business Machine Limited:
Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group.

For further information, kindly contact:
Mary Khamasmieh
Media Relations Specialist
Buchanan Middle East
A WPP Company
Level 4, Building 1 Emaar Business Park
Interchange 5, Sheikh Zayed Road
P.o.Box 282032 Dubai, UAE
Tel: 971 4 3698581
Fax: 971 4 3698556

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