Emirates NBD announces sponsorship of DSF 2009

Emirates NBD has sponsored the festival since its inception and this will be the 14th consecutive year that the Bank is among its key sponsors.

Sulaiman Al Mazroui, General Manager marketing and Corporate Communications, Emirates NBD, said:

"Our continued support to DSF reflects the Group's commitment to the local community and our firm support to the efforts to develop trade, commerce and tourism. As leaders in the banking and finance industry, we are glad to extend our support to one of the most important events in Dubai's calendar."

In addition to being the official bank of the Dubai Shopping Festival, Emirates NBD will run promotions that enhance the shopping experience of resident and visiting shoppers who wait eagerly to benefit from the various promotions at the mega event. These promotions include providing Emirates Bank and NBD Credit Cardholders interest-free installment plans for the first 3 or 6 months on their purchases from select partners and discounted airline fares of up to 50% on select airlines.

Emirates NBD's sponsorship of Dubai Shopping Festival 2009 forms just one element of the Bank's ongoing efforts to support various social, charitable, educational, cultural, environmental and sporting activities in the UAE.

It is worthy to note that Emirates Bank which is an Emirates NBD company was the first Bank to extend support to the Dubai Shopping Festival since its inception in 1996.