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Tuesday, November 24 - 2009

World premiere of 'Journey to Mecca' unveiled by Imagenation Abu Dhabi

  • United Arab Emirates: Wednesday, January 07 - 2009 at 15:38
  • PRESS RELEASE

Imagenation Abu Dhabi, the wholly-owned subsidiary of Abu Dhabi Media Company, last night unveiled the world premiere of 'Journey to Mecca', the story of Ibn Battuta's first holy pilgrimage in 1325.

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  • (R - L): Edward Borgerding, Jake Eberts, Taran Davies, Dominic Cunningham-Reid, and Jonathan Barker.
    (R - L): Edward Borgerding, Jake Eberts, Taran Davies, Dominic Cunningham-Reid, and Jonathan Barker.
The High Definition IMAX film is produced by Cosmic Picture and SK Films, released by SK Films in association with National Geographic.

Edward Borgerding, CEO of Abu Dhabi Media Company and Imagenation Abu Dhabi, commented:
"Journey to Mecca is a powerful, larger than life cinematic experience that has the power to educate the young and old. Its message of tolerance and respect will now resonate strongly with audiences in Abu Dhabi and the rest of the world."


"Imagenation has put Abu Dhabi film-making on the international map and Journey to Mecca signals how a new era of filmmaking can build a powerful bridge between the East and the West," Borgerding added.

The press conference was attended by:

• H. E. Mohamed Khalaf Al-Mazrouei, Chairman of Abu Dhabi Media Company and Imagenation Abu Dhabi.
• Edward Borgerding, CEO of Imagenation Abu Dhabi and Abu Dhabi Media Company.
• Jake Eberts, Chairman of National Geographic Feature Films.
• Taran Davies, CEO of Cosmic Picture.
• Dominic Cunningham-Reid, Chairman of Cosmic Picture.
• Jonathan Barker, CEO of SK films.
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Notes and media contacts

About imagenation abu dhabi:

imagenation abu dhabi is a wholly-owned subsidiary of Abu Dhabi Media Company which launched on 3 September 2008. The company will develop, finance and produce full length feature films and digital content for Arabic and global markets.

From its base in Abu Dhabi, the company is establishing partnerships with high-profile, internationally-based producers to develop and produce content for distribution internationally, in addition to supporting Middle East filmmakers and Arabian film production.

Mohamed Khalaf Al-Mazrouei is the chairman of imagenation abu dhabi and Edward Borgerding is the Chief Executive Officer. Stefan Brunner is the company's Chief Financial Officer.

About Abu Dhabi Media Company:

Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1800 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.

Abu Dhabi Media Company owns and operates Abu Dhabi Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa, Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Al Super magazine and Majid magazine as well as other businesses including Imagenation abu dhabi and United Printing Press.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

For further information, please contact:

Omar Abed Rabbo
Abu Dhabi Media Company
T: +97150 5842741

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