Movie magic at Deira City Centre this DSF

As part of their movie-themed DSF promotion, from January 15 to February 15 2009, the shopping mall will be giving away AED100,000 in shopping vouchers each week in a mall-wide 'spend-and-win' promotion. To enter this draw, all customers need to do is spend a specific sum at any one of the more than 370 stores.

To encourage the would-be movie moguls, the majority of retailers will be offering irresistible bargains and exciting sales promotions during the festival month.

As a grand finale to the festival, Deira City Centre is delighted to be presenting a special premiere of 'Confessions of a Shopaholic', the much-awaited movie based on the hugely-successful Shopaholic book series by Sophie Kinsella. Thanks to CineStar Cinemas, lucky winners will see the film at its opening night on February 15th, more than a month before it releases in theatres nationwide.

The movie will be a treat for all self-confessed shopaholics and fashionistas, who can be a part of this exciting event by winning tickets through Deira City Centre's official website.

Fuad Al Najjar, Vice President Deira City Centre, said:

"DSF is the perfect time for families to go shopping and take advantage of the great offers throughout the mall. And Deira City Centre offers even greater value thanks to our spend and win promotion, where customers get a chance to win by simply spending a specific sum in any our stores.

"In addition, we will ease the pressure of driving and parking for residents by running the free CityExpress neighbourhood shuttle bus service, which will transport customers from the mall to nearby areas," he added.

Deira City Centre, part of MAF Properties, has been a key sponsor for DSF from its inception, and DSF 2009 marks the 13th year of this fruitful association.