Le Coq Sportif brand comes to region

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The company founded in 1895, has been producing sports equipment such as shoes, shorts and T-shirts and derives its name from the Gallic Rooster, a national symbol of France.

The Le Coq Sportiff brand has been brought into the Kingdom of Saudi Arabia by Universal Gear LLC, a well known distributor of Sports & Lifestyle products, with a strong presence in UAE & Saudi Arabia.

The Le Coq Sportif brand has a rich history/heritage behind it. The company has had sponsorship deals with many well-known soccer clubs such as Sheffield United, Wolverhampton Wanderers, Carlisle United, Queens Park Rangers (until the end of 2007/08 season, Manchester City (as of 2007-08), and Hibernian. Amongst the cycling teams, the brand sponsors the Quick Step-Innergetic and Team Milram. Le Coq Sportif also provided the technical sports kit to Team Tottenham Hotspur that won the FA Cup in 1981. As for the FIFA World Cup of 1986, the sports kit for the winning team Argentina, was provided by none another than Le Coq Sportif. It currently supplies the sports kit for the national football team of Algeria and it has an endorsement deal with NBA Basketball star player, Joakim Noah.

Most recently it was announced that Le Coq Sportif starting the 2009-2010 season will provide the T-shirts for the Everton Football Club Players.

Commenting on the launch of Le Coq Sportif in the region, Mr. Sebastien Jarrot -Manager, International Business at Le Coq Sportif, said:

'At Le Coq Sportif, we relentlessly re-assess our approach and corporate policies, which are based on the guiding principles of diversification. Thus, we see the Middle East region, in tune with our objectives and particularly the UAE and KSA region as an important market for us as we see a growing need for a sporty lifestyle brand.'

He added further, 'The Le Coq Sportif brand is based on heritage, elegance, passion, sincerity and distinctiveness, thus will fulfill the desire of the highly fashion conscious GCC customers.'

Speaking on behalf of Universal Gear LLC, Mr. Syed Basha, Executive Director said, 'At Universal Gear our objective is to ensure that some of the finest brands in sportswear are available in this region. We are certain that Le Coq Sportif will be well-accepted by the GCC customer and the brand will find a strong footing in the region.'

The Le Spotif Brand will offer a range of sports equipment for both men and women ranging from Shoes, Shorts, T-shirts, Knitted Jackets and Sports Bags.