Osman Sultan, CEO, Du, said:
"It is only with unified efforts that we can help our Palestinian brothers in Gaza. Even as we announce our support for the 'Aid Them' campaign, it is heartening to see the strong support we have received from customers and employees in our previously-launched fund-raisers. We urge our customers once again to come forward and provide their wholehearted support."
Du customers can participate in the nationwide 'Aid Them' campaign by sending blank SMSs to Du short codes
Other Du fund-raising campaigns for Palestinians in Gaza:
The support for the 'Aid Them' campaign follows Du's announcement on a two-fold fundraising campaign involving employees and SMS campaign involving Du customers last week. Du customers are able contribute to the campaign by sending an SMS 'Gaza' to a Du short code '1000'.
Du is also offering a 50% discount on calls to Gaza (+970) originating in the UAE.
Du has already collected more than Dhs266,468/- so far through the contribution of 491 Du employees and raised more than Dhs189,570/- by way of customer SMS campaign through short code 1000.
Both campaigns (internal and code 1000) conclude on 15 January 2009 following which Du will forward the proceeds to UAE Red Crescent.
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Posted by Rana Mesbah
