Samsung Electronics widens its lead in monitor market

LCD monitors now account for about 95% of the world's monitor market.

According to market research institute IDC, Samsung achieved a share of 16.0% in unit sales in the world's LCD monitor market in the third quarter of this year, keeping the top spot for five straight quarters starting from the third quarter of 2007.

Samsung sold off 6.298 million LCD monitors in the third quarter, setting a new quarterly sales record. The previous record was set in the third quarter of 2007 when Samsung sold 6.283 million units.

Samsung widened its lead over the No. 2 player by 2.0% points from 0.3% points thanks to the rising popularity of the T Series along with aggressive marketing activities to promote the sales of a series of brand-new models, including the dual webcam monitor.

For the third quarter of this year, Samsung commanded a share of 16% in sales volume terms, with its competitors maintaining shares of 14.0%, 11.9%, 10.2%, and 8.9%.

In unit sales, Samsung maintained the top spot with a share of 17.2%, with its competitors maintaining shares of 14.0%, 12.9%, 10.0% and 7.5%.

Backed by strong growth in the LCD monitor business, Samsung has maintained the top spot in the world's monitor market for nine straight quarters starting from the third quarter of 2006 in unit sales and seven straight quarters from the first quarter of 2007 in revenue terms.

Samsung achieved a share of 16.1% in unit sales in the world's monitor market in the third quarter of 2008, with competitors at 13.5%, 11.6%, 10.8% and 8.7%. In revenue, Samsung gained a share of 17.2%, with competitors at 13.7%, 12.8%, 10.4% and 7.4%.