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Sunday, November 22 - 2009

Fortune Promoseven Bahrain names a new General Manager

Middle East Communication Network (MCN) Chairman Mr. Akram Miknas announced the appointment of Mr. Ehab Yusuf Lori as General Manager for the Bahrain operation of Fortune Promoseven (FP7).

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  • Ehab Yusuf Lori.
    Ehab Yusuf Lori.
FP7 is the largest advertising agency in the region with 17 offices in 15 countries covering the entire Middle East and North Africa.

Mr. Ehab joined the group in the early 90's after his return from the USA having graduated from California State University - Fullerton. Since then he has held several senior positions, namely Client Service Director for both local and multinational accounts. Mr. Ehab puts his success down to a passion for advertising, the challenge of serving clients, and initiatives that have helped highlight several corporates, brands, and services in the market. An important factor in his career was his role in the Eastern Province of Saudi Arabia where he established and managed the Dammam branch of FP7 which served the entire eastern province.

More recently, Mr. Ehab set up the LOWE MENA Bahrain branch as a Managing Partner. The new company achieved excellent results in a record period of less than two years. This growth gave the 80 Lowe Worldwide offices an even stronger presence in the region.

Commenting on the appointment, Mr. Akram Miknas, Chairman of MCN Group - affiliated with McCann World Group and the Holding Company of both FP7 and LOWE MENA - expressed his joy and trust confirming that "his energy and creative spirit will undoubtedly add to the success record of this agency and will definitely have a positive impact on the achievements that this company has made over the past 40 years; especially now, with the ever-increasing importance of communication in Bahrain and the region in general."

From his side, Mr. Ehab expressed his appreciation for such an appointment.
He confirmed that this was mainly thanks to the strong relationship and trust given by both local and multinational clients, both in Bahrain and Saudi Arabia with whom he has had the privilege to have worked with. He added, "although I fully realize the responsibility here is not limited to maintaining what FP7 has achieved to date, rather accelerating the agency to new levels of creativity and accomplishments, yet I took the challenge with confidence that our relationships with current and potential local and multinational clients will develop more strongly and we here confirm that we will always exceed their expectations on all fronts".
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Notes and media contacts

The Promoseven Network of agencies has evolved from Fortune Promoseven - which was one of the first leading regional agencies in the Middle East. Established in Beirut in 1968, it has flourished into a giant group of companies. Today the Promoseven group of agencies works closely together under an overall Promoseven brand - and operates across the region in the Middle East and North Africa.

Fortune Promoseven was founded by our Chairman, Akram Miknas, back in 1968, in Beirut. The agency is celebrating it's 40th Anniversary in 2008/09. Today, it has evolved into a multi-brand agency group, and has offices all across the region. Our HQ is in Dubai.

Promoseven has 19 offices across 17 countries in the MENA region. It is the largest regional advertising network by far and is affiliated with McCann World group.

Because this is our region, because we're locally bred and buttered, we're really proud of the fact that no one understands the Middle East like we do. That's our huge advantage. Our unique selling propositions, growth, change and dynamism is all around us. And we're here to help you harness this growth, synergize with us, and lead your brands towards its goals.

For further information, please contact:
Layla Abdulla
Gulf Media Relation Executive
Promoseven Weber Shandwick Public Relations (PWS)
Tel: +973 17 500777
Fax: +973 17 918566

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