The new offering combines the four cornerstones to sales and marketing success - building an effective sales strategy, uunderstanding the key concepts of marketing, effective marketing tools and techniques, and leading a high-performance sales team.
The program will be presented at Jumeirah Emirates Towers Hotel in Dubai over January 27-29.
Queen's School of Business was founded in 1937 and is acknowledged as a world leader in executive education.
Courses in Dubai are presented in partnership with Dubai International Finance Centre, and in Abu Dhabi with CERT, the Centre of Excellence for Applied Research and Training.
The new alignment program is taught by award-winning members of Queen's School of Business faculty and is designed to accelerate participants' personal development, while benefiting their companies, sectors, and the Middle East economy on a larger scale.
"As a world leader in business education, we are pleased to bring the Queen's School of Business approach to managers and executives in this high growth region of the Middle East,"
said David Saunders, the dean of Queen's School of Business.
Queen's School of Business already provides business education direct to UAE companies as well as to government departments and the nation's Central Bank.