"It was time for the BBG to bring their communications strategy to the next level, particularly in light of how incredibly active the Group has been within the community. We therefore required our whole marketing and communication strategy to be in line with our business and group growth. After the pitch it was clear that the Siren team not only possessed the strategic and methodical thinking that we required, but their experience, professionalism, market knowledge and creative ideas were the perfect combination for successfully handling our account."
Claire Stapley, Managing Partner of Siren Consulting, said:
"We welcome this opportunity to work with such a respected and prestigious business group. The BBG has established a very strong brand image and reputation in the market. They have recently undergone a re-branding process which clearly demonstrates their commitment as a serious business body in the region. At Siren, we ensure that we consistently work with brands that not only take their communications strategies seriously, but also understand the importance of it for business development."
Part of Siren Consulting's remit will be to build and enhance on the BBG's strong brand equity in the market, and placing particular focus on communicating how committed the Group is to encouraging the development of British business in the United Arab Emirates and to strengthening the links between the United Kingdom and Dubai and the Northern Emirates.
Stapley continued, "We are looking forward to working with the BBG management team on a new communications strategy, which will focus on some key positioning platforms that will effectively communicate all of the BBG's key propositions to the appropriate target markets."
The British Business Group has joined an impressive and expanding client list which includes such well known brands as Costa, Premier Inn, Al Barari and MEED.
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Posted by Rana Mesbah
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