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Tuesday, November 10 - 2009

Audi Middle East announces 2008 annual results

  • United Arab Emirates: Tuesday, January 13 - 2009 at 15:51
  • PRESS RELEASE

Audi Middle East has announced the annual sales results for 2008.

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  • Audi's Managing Director Jeff Mannering.
    Audi's Managing Director Jeff Mannering.
The brand with the four rings sold a total of 7,732 units in 2008 with an increase of 21.2% over 2007 (2007: 6,380). For December alone the company reported 728 units, which is a plus of 21.9% over 2007. With 2278 units sold in 2008, the Audi Q7 SUV remains Audi's best seller, followed by the Audi A6 and A8 with 1745 and 1215 units respectively.

Managing Director Jeff Mannering commented:
"We are aware of the economic situation that is affecting the automotive industry in particular. Reporting these results we don't mean to be shouting from the rooftops, but rather continue the tradition of annual results reporting. We are proud of our results and the hard work of our dealers, but like everyone else we hope for a positive future ahead."


Mannering continues, "According to our forecasts the main impact will result from the decrease in available car loans, but we hope the Middle East region will pull through the crisis quickly. By maintaining stable price levels we aim to support the buyer confidence in the market and secure the resale value of our customer's cars for the future."
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Notes and media contacts

About Audi:

AUDI AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm.

Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2bn each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname ("hark!").

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 21.2% to 7,732 cars in 2008 (2007: 6,380). The current Middle East model range comprises the A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.

Media contact:

Fleur Bocarro
Media Relations Manager
Perspective Public Relations
Al Thuraya Tower II, Level 20
Dubai Media City
P. O. Box 502037
Dubai, UAE
T: +971 4 364 2414
F: +971 4 369 7635

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