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Enoc offers exclusive lifestyle choice for DSF shoppers

  • United Arab Emirates: Wednesday, January 14 - 2009 at 14:41
  • PRESS RELEASE

Emirates National Oil Company (Enoc), key sponsor of Dubai Shopping Festival (DSF) for the 14th consecutive year, is offering its customers the easiest and the most exciting way to their dream life at DSF 2009.

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The company has launched a unique campaign, titled 'This Way to Your Dream Life', with a spectacular array of prizes up for grabs at all Enoc/EPPCO service stations across Dubai and Northern Emirates.

A grand prize of a three-million-dirham fully furnished apartment from Remax Wataniya and Syndicate, is the highlight of the Dream Life campaign. Remax Wataniya is one of the leading real estate service providers in the UAE, working in partnership with Syndicate, a property developer and builder with 20 years of experience in the local market.

Enoc has also joined hands with the Royal bank of Scotland to provide the full range of living expenses and investment advice to the winners in view of the current global economic climate.

Every purchase of specific sum on non-fuel products and services from EPPCO/Enoc service stations in Dubai entitles customers to a ticket to the DSF daily Nissan draw. They will also get a Dream Life ticket that gives them a chance to win every week in cash as living allowance courtesy of Royal bank of Scotland, leisure packages from Dreamdays, and free fuel, carwash, oil change, Salik tags as well as reloads and parking cards.

The Dream Life ticket will also allow customers who did not win in the weekly draws to go into the Grand Draw for a furnished, one bedroom luxury apartment at Celestica in Jumeirah Village South courtesy of Remax Wataniya and Syndicate.

Khalid Hadi, Group Brand & Marketing Manager, Enoc, said:
"Enoc has packed everything a person could ask for into 'This Way to Your Dream Life'. It is an invitation to an exclusive lifestyle. It could give you your own home, own car, as well as meet your entire cost of living and pay for your car ownership for the whole year."


Ali Al Taher, Chairman, Remax Wataniya, commented, "We are delighted to join hands with Enoc and offer DSF shoppers the opportunity to own a luxury home. Our endeavour is to brighten people's lives, especially when the entire world is facing economic challenges. Enoc places a great emphasis on corporate social responsibility and we look forward to being part of such efforts in the future too."

Enoc is also bringing its popular phone pack promotion to offer customers more opportunities for winning at DSF 2009. Customers purchasing a special Enoc/EPPCO Phone Pack in Dubai for specific sum will get an Etisalat recharge card, one Nissan ticket, two Dream Life tickets and discount coupons from Pronto and Dreamdays. By sending the pack number code via SMS to 3880 customers can also win.

The phone pack promotion also includes Enoc/EPPCO service stations in Sharjah and other Northern Emirates, with every phone pack of specific sum coming with an Etisalat recharge card, three Dream Life tickets and discount coupons from Pronto and Dreamdays. Sending the pack number code via SMS to 3880, will also give customers a chance to win the daily prize.

Furthermore, every purchase of a du SIM Card Pack of specific sum from Enoc/EPPCO service stations in Dubai entitles customers to three Nissan tickets, five Dream Life tickets and free talk time on their new SIM card.

Shoppers in Dubai can also get two Nissan tickets and two Dream Life tickets with every purchase of Enoc and Caltex fully-synthetic lubricants.

"Enoc has remained a key sponsor of DSF since the initiative was launched in 1996. Our strong links with DSF reflect the growing prominence of Enoc as a retailer and our commitment to economic diversification in the UAE. DSF 2009 will reinvigorate the retail and tourism sectors and prove that the UAE's prosperity rests on a solid and sustainable business model," concluded Hadi.
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Notes and media contacts

About Enoc:

Established in 1993 as a wholly-owned company of the Government of Dubai, Enoc aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.

Enoc actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, Enoc has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

Enoc's vision is to be the reliable Energy Partner of Choice in each sector in which it operates.

For further information, please contact:

Hiba Al Hafidh / Kim Pinto
ASDA'A Burson-Marsteller
Tel: +971-4-3344550
Fax: +971-4-3344556

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