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The 26,000 sq ft Waitrose store will showcase the brand's extensive range of quality food products. Located on the promenade level and nearby main car park entrances, the store is accessible and convenient for all mall visitors. Dubai Marina Mall has direct access from Sheikh Zayed Road through a purpose-built tunnel accessible just past exit 32, Jebel Ali bound. There is also direct access from Emaar Drive via the Jebel Ali bound lane.
Waitrose has entered into a licensing agreement with Fine Fare Food Market LLC to open the store in Dubai Marina Mall. The first debut for Waitrose store in UAE and outside UK was at The Dubai Mall in November, 2008.
Mr Ian Ferguson, General Manager, Dubai Marina Mall, said:
"The Waitrose store at Dubai Marina Mall will offer a variety of choices that will suit the lifestyle needs of residents in Dubai Marina and surrounding areas. Waitrose has tremendous brand equity, and will appeal to a wide spectrum of shoppers. The opening of Waitrose, which adds to the mix of outlets already open, is a reflection of the Dubai Marina Mall's objective of bringing in as many unique shopping experiences as possible to the city."
He added, "The opening also coincides with the Dubai Shopping Festival, a period marked by high retail activity. The new store will offer a wide range of choices thus adding to the shopping buzz generated by the high-profile shopping and entertainment event that will attract thousands of visitors to Dubai during the month."
Waitrose at Dubai Marina Mall will offer an assortment of Waitrose branded products as well as locally sourced products to meet the needs of the Dubai cosmopolitan population. The product range includes fresh and frozen foods, delicatessen, cheese, fresh fish, meat, patisserie and hot food counters.
Considering local tastes and traditions, Waitrose at Dubai Marina Mall will only sell-certified Halal food in the main store arena. A fully-functional scratch bakery; interactive butchery and fishmongers and a market-style fresh fruit and vegetable area will underscore the Waitrose commitment to freshness. The store will also carry a selected range of John Lewis non-food products.
Located in Dubai Marina, one of Dubai's most dynamic lifestyle communities, Dubai Marina Mall is a modern shopping and lifestyle destination with a gross leasable area of 390,000 sq ft spread across four levels and featuring 160 stores tailored to the lifestyle and entertainment needs of the marina residents.
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Posted by Siba Sami Ammari
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