Etisalat sponsors Dubai Shopping Festival for 14th consecutive year

In addition to sponsoring the event, Etisalat also unveiled exciting promotions and discounts for its customers during the festival period. Customers can get considerable discounts on purchase of 3.5G Router (E960), Mobile Cam and 10 GB data package subscription for two months.

Additionally, customers can also benefit from the ongoing promotions - GSM postpaid 100% money back promotion and 50% discount on international SMS sent between 1am - 7 am, that are also valid through the shopping festival period.

Commenting on Etisalat's association with DSF, Essa Al Haddad Chief Marketing Officer, Etisalat, said, "Etisalat is delighted to be associated with Dubai Shopping festival for yet another year. DSF has now become a traditional symbolic of shopping and entertainment in the UAE. Etisalat's sponsorship of this important event is substantiation of our support of community activities and initiatives that boost tourism in the UAE. Etisalat has always been, and will continue to be, at the forefront of contributing towards social initiatives in the country that attract both residents and tourists."

Laila Suhail, CEO, DSF Office, said:

"Etisalat has always been a key partner of DSF in its journey of achievements and successes since its inception. Their valuable support as a key sponsor of DSF 2009 will surely add momentum to the overall events thus allowing them to reach out to their vast base of target audience both locally and internationally."

The Dubai Shopping Festival (DSF) was first started in February 1996 by the Dubai government as a purely retail event aimed at promoting trade in Dubai. Since then, it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws millions of people from around the world each year. The festival includes a variety of exciting activities and sub festivals for residents and visitors alike.