Qtel builds sports sponsorship expertise at ExxonMobil Qatar Open

Deploying the learnings from its sponsorship agreement for the major tennis tournament, Qtel is planning a host of updated services deploying a range of SMS and MMS technology for sport in Qatar and regionally.

Thousands of spectators watched the action-packed men's single final which saw Andy Murray win the Qatar Open title following a straight-set victory over fourth seed Andy Roddick.

Feedback from international media and sports officials on the quality of the infrastructure and facilities provided by Qtel was very positive.

Adel Al Mutawa, Executive Director of Group Communications, Qtel, said:

"As a new sponsor of the ExxonMobil Qatar Open, we have had the opportunity to sit with spectators and organizers and fully understand how we can provide the communications support to take the fan experience to a new level. Qtel is one of the leaders in sports sponsorship in the region, and we're very pleased to add the Men's Tennis event to our portfolio of sponsored sports."

Qtel is investigating the potential to deploy its highly popular Mozaic Mobile and Mozaic TV + services to support future events, as well as investigating a range of technology solutions that could help bring sport to the wider population.

The company is a long-term supporter of sport in Qatar and the region, having recently been named as a key sponsor for the AFC Asian Cup tournament, to be held in Qatar in 2011, and the Asian Champions League for 2009-2012, as well as working as the Official Telecommunications Partner for the Gulf Cup 2009. It is also a sponsor of the major season-ending women's tennis tournament, the Sony Ericsson Championships Doha.