Visa unveils 2010 FIFA World Cup Winner's Trophy as part of DSF 2009 promotion

Notes and media contacts

About the FIFA World Cup Winner's Trophy:
• The FIFA World Cup Winner's Trophy is the most recognised sports prize in the world.
• The current Trophy is actually the second generation of the coveted prize.
• The first Trophy, named the Jules Rimet Cup, had an eventful history including being hidden in a box under a bed during World War II.
• It was stolen in 1966 while on display in England but later found in a suburban garden by Scotland Yard detectives.
• At the time, FIFA regulations stated that any nation winning the FIFA World Cup three times would become owners of the Trophy.
• Brazil did just that but saw the Trophy stolen in 1983, never to be seen again.
• In the early 1970s, FIFA commissioned a new Trophy.
• 53 designs were submitted with Italian artist Silvio Gazzaniga's design being chosen.
• The original 18-carat gold FIFA World Cup Winner's Trophy cannot be won outright anymore.
• Instead, the FIFA World Cup winning team is awarded a gold plated replica Trophy as a permanent reminder of their outstanding achievement.

About Visa
Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries.

For more information, kindly contact:
Linsey Worgan
Tel: +971 4 3233668