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A launch highlight includes a topical one hour special, 'Middle East Challenge', hosted by CNN's Hala Gorani, and scheduled to air at 2200 GMT. The programme sees Gorani travel through the Middle East to take the pulse of the world's most dynamic and volatile region and investigate the underlying and often-unspoken issues creating roadblocks to economic and political progress, and follows from the success of the channel's other Middle East-specific programming including 'Marketplace Middle East' and 'Inside the Middle East'.
"We're delighted to be increasing our UK distribution. Many of our clients target the key European markets including the UK and the increase in our UK viewer numbers offers a further opportunity for our commercial partners to deliver their advertising messages to their target audience. We hope viewers enjoy our new Europe prime time line-up, our signature global news and feature programming and our wide array of programming with a Middle East focus,"commented Rani Raad, Senior Vice President of Advertising Sales, CNN International.
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Posted by Rana Mesbah
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