The Dubai Mall offers festive discounts and entertainment choices as a key sponsor of DSF 2009

Complementing the mall-wide promotions and sales is an exciting calendar of events and activities, creating a sense of festivity and cheer for families and tourists alike.

Activities at the mall will appeal to people of all ages. A key attraction is the Themed Forest Story Show, brought to the UAE for the first-time ever. The spectacularly choreographed show is a 20-minute narration on the rich natural diversity of rainforests, and features fantastic costumes and a stunning backdrop complemented by a complex lighting system. Other entertainment includes cultural dance and acrobatic performances, children's themed shows and roaming entertainment in key public areas of the mall.

In line with DSF's widely popular sales promotions and raffle draws, The Dubai Mall is hosting its own 'Buy and Fly' promotion where customers have the chance to win up to 30 international flight tickets and one of four Grand Prize holiday packages courtesy of Emirates Airlines. customers will receive an entry raffle for the daily flight draws and the weekend Grand Prize holiday package draws.

Yousif Al Ali, General Manager, The Dubai Mall, said:

"The Dubai Mall, as one of the world's largest shopping and entertainment destinations, is proud to be this year's Key Sponsor of DSF, the world's largest shopping extravaganza. As the city's newest shopping mall and lifestyle destination, we are confident The Dubai Mall will be the city's feature venue throughout DSF with our exciting 'Buy and Fly' raffle promotion, retailer sales and a daily calendar of entertainment and events."

Ibrahim Saleh, Coordinator General of Dubai Shopping Festival Office said, "Dubai has already established itself as a global shopping destination, and we are pleased to align ourselves with the world-class The Dubai Mall as one of our most exciting shopping and entertainment venues for DSF 2009."

The Rainforest Story Show at The Dubai Mall will start on January 29 for a total of eight shows in the Star Atrium, which will also feature a series of dance, acrobatic and other entertainment throughout the entire festival. Other key event areas include the Gold Souk, Hotel and Grand Atriums with roaming entertainment across all four levels of the mall. To ensure a world-class experience, The Dubai Mall has brought in performers from all over the world to complement the city's cultural diversity.

The Dubai Mall's 'Buy and Fly' promotion is the main raffle draw for DSF 2009. Daily draws will be held for the chance to win an international return flight courtesy of Emirates Airlines. In addition, there will be four weekend Grand Prize draws on January 24 and 31 and February 7 and 14th for the chance to win a holiday package for two. All draws will be held at 6pm.

Visitors to The Dubai Mall can also enjoy the Dubai Aquarium & Discovery Centre, the Olympic sized Dubai Ice Rink and close to 700 shopping options now open - several of them having opened their Middle East flagship stores in the mall including Hamleys, Kinokuniya and Waitrose.