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Golf pro Graeme Storm joins the GAC sports sponsorship stable
- United Arab Emirates: Sunday, January 18 - 2009 at 16:37
- PRESS RELEASE
European Tour star golfer, Graeme Storm, is the latest sportsman to sign a sponsorship deal with global logistics and shipping company GAC.
Storm started out as an amateur with an impressive record, competing in the Great Britain and Ireland Walker Cup side in 1999 and winning Amateur Championship in the same year. He made headlines at the Augusta National in 2000, the year he turned professional, when he was the first player in the history of the tournament to have his mother caddie for him.
He is now headed to the Middle East to start his Race to Dubai campaign after clinching his maiden title in Open de France ALSTOM and continuing to compete on the European Golf Tour. Last year, he finished the Johnnie Walker Championships at Gleneagles as runner-up, one of his three top ten finishes in the season. By the end of 2008, Storm ranked 50th in the European Order of Merit.
GAC's sponsorship deal covers the 2009 Race to Dubai and European Tour, during which the GAC brand will be seen on Storm's T-shirt.
Brand-building
Bill Hill, Group Vice President, Logistics Services said, "Sport is a key brand-building platform for GAC, and sponsoring Graeme Storm enables us to further widen our global brand visibility to customers, partners, suppliers and employees. Our sponsorship of Storm parallels existing relationships with Crystal Palace FC, pro golfer Richard Sterne, Formula 3's Viktor Jensen and Palmer Audi Championship driver Alex Brundle, and will carry the GAC brand into living rooms around the world."
With its headquarters in Dubai, GAC makes the perfect sponsor for the 2009 season. As brand ambassador, Storm will attend and support GAC corporate golf events as well as appear in international tournaments under the GAC banner. He will make his first public appearance for GAC at the luxurious Jebel Ali Golf Club in Dubai on 26 January, before competing in the renowned Dubai Desert Classic. GAC clients will have the chance to mingle with the latest addition to the Group's stable of sponsored sportsmen before Storm visits GAC's corporate headquarters at the Jebel Ali Free Zone.
Golf pro Graeme Storm joins the GAC sports sponsorship stable.
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Posted by Rana Mesbah
Sunday, January 18 - 2009 at 16:37 UAE local time (GMT+4)
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without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Jan 19 2009.
About GAC Group:
GAC managers and staff emphasise human dignity as a core value in their operating philosophy. They value long-term relationships with business partners, customers and suppliers and seek win-win solutions to the challenges of modern business. GAC's 8,000 people are found in more than 300 offices worldwide and speak more than 100 languages. Headquartered in Dubai, the Group is local in action and global in attitude.
Since its establishment by Swedish transport interests in 1956, GAC has grown to become a leading global provider of shipping, logistics, marine and related services.
About GAC Logistics:
GAC Logistics serves the worldwide needs of manufacturers, distributors and retailers with particular emphasis on the fast moving consumer goods (FMCG), textiles, pharmaceuticals, automotive parts, electronics, entertainment and oil & gas sectors. It delivers a complete range of supply chain and logistics solutions, including air and sea freight, warehousing and distribution, road transportation, project logistics, ship spares logistics, international moving and courier services. GAC Logistics, GAC Shipping and GAC Marine combine their expertise to provide a world-leading ship spares delivery service offered through GAC Marine Logistics.
Information on Champions (UK) Plc:
Champions (UK) Plc specialises in sports and celebrity management, public relations, events management and marketing. Champions (UK) Plc managers and staff strive to create a close and personal working relationship with our clients to ensure we can provide a bespoke, full spectrum service at a high standard.
Our sports management department is diverse and hosts a high level of expertise. We represent professional golfers on the European Tour, in addition to high profile world class snooker players, cricketers, and former footballers to name just a few. Managing sports professionals, competing on a world platform, has provided Champions with an opportunity to understand and appreciate the professional sports industry.
For more information, please contact:
Sheetal N Borge
HEADLINE Public Relations
P O Box 64349
841 A, Al Ghurair City,
Dubai, United Arab Emirates
Tel: +971 4 2289655 ext. 106
Fax: +971 4 2282125
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