Glenn J. Hansen, BPA Worldwide President, praised FYI Magazine Dubai Edition for voluntarily opening its records to independent verification and documentation of its circulation data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide consumer magazine audit provides advertisers and agencies with assurance that the magazines they choose to invest in do, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for FYI Magazine Dubai Edition are available from BPA Worldwide or the publisher.
FYI Magazine Dubai Edition will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.
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FYI Magazine Dubai Edition completes BPA Worldwide consumer initial audit
- United Arab Emirates: Monday, January 19 - 2009 at 09:38
- PRESS RELEASE
FYI Magazine Dubai Edition announced that it has completed its first BPA Worldwide consumer magazine audit.
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About BPA Worldwide:A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,500 media properties—including over 1,900 B-to-B publications, more than 400 consumer magazines and newspapers, 100+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members.
Media contact:
Yvette Aldeguer
Senior Editor
Fyi Magazine: Dubai Edition
Grosvenor Commercial Tower
Suite 2610
Sheikh Zayed Road
Tel: +971 4 3296080
Fax: +971 4 3296081
Posted by Siba Sami AmmariMonday, January 19 - 2009 at 09:38 UAE local time (GMT+4)
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