HP introduces green business technology for energy sector during the World Future Energy Summit

At the conference, HP, along with senior executives from government bodies, financial community and the environmental sector from around the Middle East and the world will discuss the latest developments in green technology, future energy and carbon management as well as defining policy and strategy for the region.

The summit will take place in Abu Dhabi, UAE from January 19th till 21st and will highlight the energy challenges facing Middle East businesses today and in the future. The conference will focus on raising awareness ensuring efficient and affordable cleaner energy solutions. As the largest global IT solution provider, HP works with a substantial network of international partners including the Masdar Initiative, to continuously improve the energy efficiency of IT.

"In addition to ensuring that HP's technology has a market leading position in terms of energy efficiency, we also consider the huge potential of how IT can be used to optimise energy usage in all aspects of life and industry"

said John Hoonhout, Managing Director, HP Middle East.

"Our participation in the World Future Energy Summit is about adding value and being a part of the discussions that will tackle the major topics which energy companies and energy consumers face".

"As an environmental leader for decades, HP is making a difference with a comprehensive environmental strategy that touches every aspect of our business, including our products & services, our customers, scientific research and development, supply chain and operations throughout the world", added Hoonhout.

At the World Future Energy Summit's exhibition, HP will meet with existing and potential customers to talk about the role that IT plays in addressing their energy challenges in a sustainable manner, demonstrating the crucial role of IT solutions and expertise which HP has to offer.

HP's participation in the Future Energy summit shows its commitment to providing customers and businesses with innovative high quality IT solutions that are energy efficient and environmentally friendly. HP believes that better environmental outcomes ultimately mean better business outcomes.