SanDisk launches world's first button backup USB flash drive

The SanDisk Ultra Backup USB portable flash drive is the first offering of the company's new SanDisk Ultra USB product line. With capacities up to 64 gigabytes1 (GB), the SanDisk Ultra Backup USB flash drive is designed to protect computer users' photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button. No software installation is needed. The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.

Kent Perry, Director of USB Product Marketing, SanDisk, said:

"Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don't - and that behavior is putting many consumers' precious digital content at serious risk."

Perry said, "We're delivering incredibly simple backup to protect people's most valuable digital content at Main Street prices. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives."

The explosion in global sales of laptops and mobile devices has exponentially increased the vulnerability of digital files. Computer users can quickly lose precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents. PC Magazine's recent research on notebook failure rates found that more than 24% of business notebooks need repair each year due to failures.

With no cables required, or any complicated software to install, the new SanDisk Ultra Backup USB flash drive is a complete backup solution that provides an incredibly easy way to protect digital files. It uses patent-pending backup technology with capacities up to 64GB, large enough to back up average consumer requirements, as well as critical small business files and documents. In addition to one's digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safekeeping.