"Right now I see the UAE's emerging media industry as an extension of other markets such as Hollywood and Bollywood. I will be using a new business model to build an entertainment industry for the future that will be positioned to compete around the world. In the process I will be working with local talent to help shape the film industry focusing on UAE culture and traditions while building a worldwide audience. I like to think of it as 'Hollywood 2.0',"said Fletchall.
With over 12 years in the Hollywood entertainment industry with award winning productions, Fletchall intends to share his knowledge by teaching UAE Nationals who wish to pursue film making both in front of and behind the camera. Fletchall was recently seen attending the Middle Eastern International Film Festival in Abu Dhabi in September and was featured in Gulf News Friday Magazine in mid December.
Fletchall's 2009 plans include development and production of two prime time scripted television series and two feature films.