Embedded with social integrities to strengthen the child's cognitive and development skills, Baraem airs up to 15% of its own produced content and up to 85 % of acquired programs carefully selected from international production houses matching the Channel's editorial policy and broadcast guidelines.
Owned by Qatar Foundation for Education Science and Community Development, Baraem commences its streaming journey on January 16, 2009 at 6:00am Doha time; with a strong ambition to appeal to pre-school children keeping them accompanied with their mothers and kindergartens' teachers through innovative and child enlightening content.
Having initially launched Al Jazeera Children's Channel in 2005, Executive General Manager, Mr. Mahmoud Bouneb stated,
"Baraem comes as a historical development and unprecedented contribution to the television history of the Arab World and stems from the full vision of Her Highness Sheikha Mozah Bint Nasser Al-Missned, Chairperson of Qatar Foundation for Education Science and Community Development and marks Her clear commitment to achieve a conscientious media environment for the Arab youth and child, protecting our young viewers from improper content undermining the established moral, family and social ethics of the Arab child."
Parallel to its joyful, simple and engaging television content, Baraem goes on air with a specifically designed interactive hi-tech preschool website (baraem.tv) providing mothers and nurseries with novelty ideas, cognitive children's games, educational tools and activities; sufficient to prepare preschoolers ready for school with age appropriate knowledge of Arabic writing and language.
In view of this new achievement and about Al Jazeera Children's Channel (JCC), Mr. Bouneb commented: "The launch of Baraem Channel has effectively led JCC to readdress its age group. As a result JCC today addresses children aged 7 to 15 producing up to 60% of its own programs; one of the highest ratio of own-produced content of any children's channel world-wide.
Mr. Mahmoud Bouneb, Executive General Manager of Al Jazeera Children's Channel, stated that, "Al Jazeera Children's Channel will attract more Arab viewers around the world amid a bolder trademark and an exciting look and feel popular with a fresh new grid full of interactive games, relevant talk-shows, high quality short documentaries and live programs fully integrated to tie up with children aged 7 to 15."
With a key role to broadcast specialized preschool programs, Baraem is a free to view channel, using Arabic as the only language of broadcast reaching the Arab countries and Europe throughout Arabsat, Nilesat and Hotbird;17 hours a day.