Noodle House launches new branches in Saudi Arabia and Kuwait

Notes and media contacts

About The Taste Department:

The Taste Department is the dedicated branded restaurant division within the Jumeirah Group tasked to set up and license innovative and successful casual dining restaurant concepts to partners worldwide. In just three years, the division has rapidly expanded the Noodle House, Sana Bonta and Bytes restaurants from its home in Dubai to a total of eleven countries.

The first restaurant brand to be developed under the division was the Noodle House, a vibrant casual dining restaurant where chefs prepare aromatic South East Asian dishes within minutes over an open flame and in full view of the guests. The Noodle House will continue to grow exponentially over the coming years with license agreements already signed in the UAE, Bahrain, Qatar, Oman, Lebanon, Pakistan, Kuwait, Egypt, Saudi Arabia, and Cyprus.

A second concept, Sana Bonta, which literally translates to 'wholesome goodness' in Italian, was launched in April 2007 with the very first outlet open in the Dubai International Financial Centre (DIFC). This modern eatery with stylishly informal ambience is undoubtedly Italian where you can make your own menu, choosing from a wide selection of fresh, high quality ingredients cooked to perfection to create a multitude of antipasti dishes, fresh pasta, giant salads and wood fired pizza exactly to your liking.

The third concept, Bytes, The Taste Department's 'grab and go' deli concept mirrors the urban cool of a New York City deli. It is serving busy Dubians everyday with three outlets open in Dubai and one in Bahrain.

The newest brand for The Taste Department is AllFreshCo, The Fresh Food Emporium launched at Dubai Outsource Zone in December, 2008 as a joint venture with TECOM. Providing a revolutionary approach to an out of town eating destination, it's hearty, nutritious and great tasting food is for everyone, every day.

AllFreshCo comprises of four restaurants including Bytes and Sana Bonta as well as two brand new concepts, The Flaming Revolution and Rice & Spice.

The Flaming Revolution is a modern trendy and fast service rotisserie style restaurant that will bring back memories of how good food used to taste with uncomplicated food and natural wholesome flavour. Rice & Spice is a fast, noisy and authentically buzzing casual restaurant with eclectic cuisine inspired by the North and South of India, Sri Lanka and Thailand. Both The Flaming Revolution and Rice & Spice opened under the AllFreshCo umbrella at the Dubai Outsource Zone in December 2008.

For further information please contact:

Virginia Kennedy
Corporate Communications Executive
Jumeirah Group
Academic City Road
P.O. Box 214159, Dubai, U.A.E.
Tel: +971 4 3647777
Dir: +971 4 3647956
Fax: +971 4 3016655