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Tuesday, November 10 - 2009

Improve delivery control, cut costs with Hala's route optimisation service

  • Saudi Arabia: Tuesday, January 20 - 2009 at 11:59
  • PRESS RELEASE

Hala Supply Chain Services (HSCS), a leading Saudi Arabian supply chain and logistics company, has introduced the only commercially available route optimisation service in the Kingdom. The service connects a digital roadmap system to route optimisation software.

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Typically the deployment of the route optimisation solution results in an increase in the number of deliveries per van, per day by up to 20%.

Research shows that service levels are an essential determinant of sales growth. The fast growing Saudi Arabian economy is characterised by relatively low service levels. Therefore, those companies that can reliably service their clients will show better turnover and margin growth than their competitors. A reliable and cost efficient outbound distribution system is critical to this process.

"Improved sales levels at lower costs are a potent formula for profitability and market share growth. HSCS's route optimisation facilitates this process by increasing the number of deliveries per vehicle per day. This is done through the use of multi-level GPS based maps of Saudi cities. The results include significant reductions in fuel, capital and vehicle maintenance as fewer trucks are required. Employee overtime costs are also reduced and vehicle tracking helps to control sales/delivery integrity,"


said HSCS's Technology Manager Stephen Hayward.

HSCS's high quality digital maps for all main Middle East cities include road type, direction, distance, speed and street address. This enables HSCS to build an optimised road network, and then plot the customer base accordingly. Once the system is in operation the benefits are measured and a process of continuous learning is applied to bring costs down further and enhance service levels.

"As the only supplier of this advanced route optimisation software, HSCS is in a position to offer all the needed functionality to do a proper balanced journey plan within the Middle East," said Hayward.

HSCS's can either train a client's personnel to operate the system, or alternatively a client can insource Hala to run the system for them.
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About Hala Supply Chain Services:
Hala provides warehousing, physical distribution and transportation, shipping, information systems, supply chain consulting, IT solutions, and supply chain management in both inbound and outbound environments to clients throughout Saudi Arabia.

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