The new offering combines the four cornerstones to sales and marketing success - building an effective sales strategy, understanding the key concepts of marketing, effective marketing tools and techniques, and leading a high-performance sales team. The courses are conducted by award winning members of Queen's School of business faculty.
"As a world leader in business education, we are pleased to bring the Queen's School of Business approach to managers and executives in this high growth region of the Middle East,"
said David Saunders, the dean of Queen's School of Business.
Founded in 1937 Queen's is Canada's premier business school and since October 2007 has been presenting intensive training to UAE executives in sales management, strategy, marketing, operational leadership, human resources, governance, and finance.
Courses in Dubai are presented in partnership with Dubai International Finance Centre, and in Abu Dhabi with CERT, the Centre of Excellence for Applied Research and Training.