DTCM organizes promotional campaign for 30 companies

This was announced by Mr. Mohamed Khamis Bin Hareb ,Executive Director , Marketing and Operations during the promotional campaign that is organized by the DTCM in Saudi Arabia from 11th to 17th January which attended by the department's senior officials and 40 tour operators and hotels.

Mr. Bin Hareb explained that the numbe of flights between Dubai and Saudi airports are increasing enormously. He said:

"Such cooperation embodies the bilateral relations between them and the trust in the services provided by Dubai to Saudi families along with the Arabic and Islamic traditions and cultures".

Mr. Bin Hareb also added that the promotional campaign headed to Khobar, Jeddah and Riyadh were attended by lots of tour operators and travel agencies in addition to various Saudi Mass Media. The campaigns presented lots of workshops that were of high interest to Saudi culture and stressed on the increasing flights between Dubai and Saudi Arabia.

"We do understand the high demand of tourism between Saudi Arabia and Dubai therefore we provided all the means and facilities to achieve this goal. Our promotional campaign carrying the title "Weekend Promotions" was launched from Wednesday to Saturday with reasonable prices bearing in mind the privacy of the gulf society and the desire of Saudi families to spend the weekend in a family and entertainment atmosphere".

The Executive Director of Operations & Marketing, leader of the team, assured that that Dubai is still the most suitable city for family tourism due to the diverse activities, shopping and entertainment activities it provides in addition to the nature of the emirate and the splendid weather during this time of the year.

Furthermore, around 230 participants from Saudi Arabia representing travel and tourism agencies and media expressed their gratitude to the efforts of the emirate of Dubai and their interest in the Saudi market referring to the professionalism of Dubai Department of Tourism & Commerce Marketing "DTCM" in organizing this important event with the participation of 40 tourism and travel agencies and hotels.

The Saudi travel and tourism agencies suggested lots of important topics such as increasing flights between Dubai and KSA to 100% due to the great demand of Saudi tourism to Dubai. In addition, they requested travel agencies to consider the interest of tourists and visitors in Dubai.

Moreover, the Saudi travel and tourism agencies PRAISED the offers presented by the emirate of Dubai especially during the Dubai Shopping Festival, the decrease of hotel fares up to 40% as well as the weekend special promotions for the gulf region which include 40 hotels of which: 3-4 and 5 hotel apartments as well as the luxurious hotels of the emirate.

The special weekend promotional campaign provides special rates for the gulf region families ranging between free services to children and discounts up to 50% on attached rooms. The workshops also stressed the importance of organizing such open dialogues between the travel agencies and delegations and the cultural festivals taking place in the emirate of Dubai.

Ali ElZayat, DTCM representative in Saudi Arabia explained that the promotional campaign was issued as part of the department's plan to introduce the emirate's tourist programs that have become one of the major constituents of the emirate in order to satisfy the demands of the gulf region tourists. He said:

"As a result of this important promotional campaign, one of the tour opewrators announced his intention to host the annual meeting for one of the largest Saudi automobile companies next February and we are now under the process of signing the contract".

Mohammad Khamis Bin Hareb expressed his happiness to the preliminary results of the visit and reception of Saudi travel and tour operators.